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VA launches advertising campaign to encourage new Veterans to sign up for health care and benefits


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WASHINGTON – Today, the Department of Veterans Affairs launched a groundbreaking national advertising campaign to encourage Veterans to sign up for the VA health care and benefits they’ve earned.

The $5+ million campaign, “What You Earned,” focuses on educating Veterans and their families about some of the most tangible, cost-saving benefits of using VA – including low-cost or no-cost health care, debt-free education, $0 down payments on home loans, no-cost memorial services and burials, and much more. The campaign uses actual cost comparisons to demonstrate Veterans’ savings with VA vs. without VA, with the goal of encouraging Veterans who are not enrolled in VA health care or receiving VA benefits to apply for the first time.

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